![]() In the aftermath of these fires, the community of Norco recognized a need for an organized group to assist in the evacuation of mainly large animals from floods, fires and other dangers. During the fires, Norco citizens banded together to provide a place of refuge for horses and other animals being evacuated from the fire areas. NART was founded after the October 2003 wildfires that savaged San Bernardino County and San Diego County. Norco is also the home of the Norco Animal Rescue Team (NART). The nickname can also be found on stickers and other promotional items sold around town. In 2006, Norco began promoting itself as "Horsetown U.S.A." and received a federal trademark. The original spirit of the town's incorporation was to promote "City living in a rural atmosphere." Politics in Norco also are dominated by concerns about horses and animal-keeping versus suburbanization, a battle that has played out over development in the Norco Hills. Many horse-related associations are a part of the city, including the Norco Horsemen's Association and the Norco Junior Horsemen's Association. ![]() As a horse community, there are few sidewalks in the city of Norco instead there are horse trails, and riders can ride to town and tie their horses at the many hitching rails and corrals placed close to businesses. Norco is a city of 27,000 people (2019) in California. ![]()
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